The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online Presence
ByThe Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online Presence
With this guide, consultant Kim Bayne brings coherence and integration to Internet marketing and general marketing practice. She provides in a hands-on workbook format the means to set up a marketing blueprint which readers can use to effectively design, implement, and evaluate their Web sites.Kim Bayne’s The Internet Marketing Plan provides a marketing plan geared toward Web commerce and covers the middle ground between marketing and Web technology. Marketers who are seeking the basics on Web site design or HTML-savvy technicians who are looking for marketing basics can use this book as an outline for their business plans.
Because Bayne’s book is dense with information, it’s easier to skip around rather than read it cover to cover. Activities augment some of the book’s sections and you can use hands-on investigation to reinforce other concepts within the book. The Internet Marketing Plan’s diskette contains documents, spreadsheets, and forms that guide the reader through marketing plan creation. Bayne also offers several worthwhile applications of Web technology that can fortify different areas of your company’s business.
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(out of 12 reviews)
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5 Comments
July 25th, 2010 at 9:25 am
Review by for The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online Presence
Rating:
One could rewrite the book on half the pages- just take out the outdated references, the self-centered self-apraisals of the author plus the party-dialogues. Then- after you reduced the webpages listings to those that still exist and took out some of the too basic checklists- you might have a tool worthwhile spending $ 15 for. I was somewhat surprised that such reputable publisher would put its name behind such a book.
July 25th, 2010 at 10:15 am
Review by for The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online Presence
Rating:
The book needs serious updating being that it was written some time ago, and the Internet changes rapidly. However, if you would like to know what the Internet was like back in 1986, and are ready to base a marketing plan on this then the book’s for you! I ordered this book hoping to find quantitative information and in depth advice on approaching the Internet from marketing stand point. It was hard to scrape the pages to come up with anything of use. A basic marketing plan outline, a beginners guide to the internet, and some common sense will bring you a lot further than this book. Some of the links in the bookmark file did not work. If you’re online reading this, you basicaly have no use for the book!
July 25th, 2010 at 10:22 am
Review by Jason Dixon (jdixon@eveningsun.com) for The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online Presence
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There are some good ideas for those at the infant level of an internet presence. If you have already started, don’t bother with this one. The format is very much like a school book which make navigation easy. No need to read from front to back.
July 25th, 2010 at 11:21 am
Review by for The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online Presence
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Talk about “repurposing;” I didn’t feel there was anything in this book that couldn’t be interepreted from a sophmore level marketing class. The number of glowing reviews led me to purchase this book and, after reading it cover to cover, still haven’t found anything particularly useful or new. Even the examples on the disk were poorly formatted and not particularly complete or relevant to Internet marketing per se. Nice cover but that’s about it.
July 25th, 2010 at 12:00 pm
Review by for The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online Presence
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Ever wish someone would tell it to you straight instead of just rehashing what everyone else is saying? I was really glad that Kim’s book was so straightforward. It gave me very detailed (almost too detailed) help to get my small business up and running online. I publish a printed newsletter and felt her book could help me market it online and I was right. I heard Kim speak at a recent seminar and really enjoyed being part of the audience. She lit up the room , which made a big difference since the previous speaker was so boring. Kim tells you how to do things (both in her workshop and in her book) like a good friend trying to help you out. ALthough it was hard at times to get through the book, because it was so full of information, I was glad I did. If I could afford it, I would hire her as a consultant to my start-up company, so I could be sure to get everything right. Thank goodness she was able to share at least some of what she knows in print.