Twitter.com gives users up to 140 key strokes to send their friends and followers a brief message. That says what? It answers the question, what am I doing right now?
Did you ever imagine that a social networking concept as basic and simplistic as this could become so popular?
Pretty well everyone we know knows about Facebook. The reason it is interesting is because we can see into the daily lives of our friends in a way never before seen. People post photos, websites, interesting news, and even their status at the moment. Who would have imagined that a site dedicated to nothing but status updates would become so universal?
As you know, Twitter is a very future minded website. It is becoming the rage with people young and old, and has captured the eye of online marketers around the world.
No matter how trivial or mundane the concept appears to be at first, it is very popular. A few years ago, very few people would have thought anyone would care if say for example – I am going for a grande chai latte at Starbucks with Joel. Nowadays, people are very interested in the minutia of one anotherss lives. Well add that to the explosive growth rate of memberships on these viral social networking sites, and it introduces a very powerful marketing tool.
You see Twitter allows you to post many updates a day. In fact as many as you can and want to in as short a time as you feel like. Most people want to avoid being seen as annoying with their posts but many people do add numerous status updates per day.
Furthermore, Twitter.com allows you to post your website address as a hyperlink into the update. The benefit here is twofold. First of all, those who are subscribing to your updates on Twitter.com will see your hyperlink and may click onto your website. Secondly, Twitter is gaining a great reputation in the Internet world, and you may find that Google regards links from highly active user profile pages as being from a positive neighborhood.
Just have a look at the profile page of Chris Knight. Chris Knight is an editor at EZineArticles.com. His page is http://www.twitter.com/ChrisKnight. Many thousands of people subscribe to his updates. He subscribes to thousands more. His profile page is ranked 5 by google which is quite an accomplishment.
The advantage of being linked to from a high ranking Twitter profile page is that your inbound links will be numerous over time, and Google will regard your site higher.
In summary, Twitter.com is a new and fairly rudimentary website at first glance. Yet under the surface it is clearly a very effective viral marketing tool. When you consider the considerable growth experienced by sites like YouTube.com and Bankrate.com due to the introduction of viral growth mechanisms such as inviting friends and following people, you can understand the importance of using new and burgeoning sites like Twitter.com.
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