Building a TypePad Blog People Want to Read

In this guide, TypePad expert Scott McNulty starts by helping readers figure out which version of TypePad is best for them (TypePad Micro, TypePad Pro, or TypePad Motion), and then walks readers through the entire process: naming the blog, applying the right settings, understanding the TypePad dashboard, choosing and customizing themes, finding and applying widgets, and more. He also dives into the anatomy of a great blog post, adding media, leveraging the TypePad community, attracting and maintaining an audience, where to go for inspiration, and more.

By the end of this very approachable book, readers will be confident on how to get up and running and will also have solid guidance on developing a compelling voice on the Web. Any Blogger who is looking for a rock-solid platform to host a blog for business purposes, or smaller companies that want a blog but can’t invest in an IT team, will benefit from this book.

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The Internet Marketing Plan: The Complete Guide to Instant Web Presence, 2nd Edition

Marketing remains one of the business functions most effectively performed over the Internet, marketers who have worked in traditional media still often lack Internet experience, and marketers with Internet experience often lack an understanding of traditional techniques and methods. This complete marketing resource shows how to plan, implement and assess an on-line presence. It also shows how to apply rigorous classic marketing methods to the Internet, and how to integrate Internet marketing activities into a company’s general marketing plan. A three inch software disk, supplied with the book acts as a blueprint for an Internet marketing plan. It contains sets of checklists, templates and document outlines.

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List Price: $ 39.99

Price: $ 8.99

The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online Presence

With this guide, consultant Kim Bayne brings coherence and integration to Internet marketing and general marketing practice. She provides in a hands-on workbook format the means to set up a marketing blueprint which readers can use to effectively design, implement, and evaluate their Web sites.Kim Bayne’s The Internet Marketing Plan provides a marketing plan geared toward Web commerce and covers the middle ground between marketing and Web technology. Marketers who are seeking the basics on Web site design or HTML-savvy technicians who are looking for marketing basics can use this book as an outline for their business plans.

Because Bayne’s book is dense with information, it’s easier to skip around rather than read it cover to cover. Activities augment some of the book’s sections and you can use hands-on investigation to reinforce other concepts within the book. The Internet Marketing Plan’s diskette contains documents, spreadsheets, and forms that guide the reader through marketing plan creation. Bayne also offers several worthwhile applications of Web technology that can fortify different areas of your company’s business.

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