Email Marketing and Opt Ins – The Keys to Building a Long Term Money Machine

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Keep-It-Simple Guide to Internet Marketing: 15 Easy Steps to Building Your Business Online (Volume 1)

“Eat the Internet elephant one bite at a time.” Diana has taken the mystery out of building a business online with this Keep-It-Simple Guide to Internet Marketing. The guide explains how to set up a simple business website, with photos, graphics and videos. Host your own free blog radio show and build loyal clients and customers with the Know, Like and Trust factor and keep them coming back for more! She has spent the last year researching and implementing the basics of Internet marketing for her company CJP CONSULTANTS to help offline clients expand their businesses online. Her background as a business and education consultant, professor and writer has led her to design this step-by-step process for the individual or business owner who needs to know how the pieces of the Internet advertising puzzle fit together. Diana has also created an Internet Resource Center for continuing Learning at www.cjpmarketingonline.com. This guide is dedicated to those beginning their Internet journey, those who have begun and are overwhelmed, and those seeking to share their hobby or passion with a global audience.

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List Price: $ 17.00

Price: $ 12.24

Internet Marketing: Building Advantage in a Networked Economy

Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing – the Individual and Interactivity – detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers.

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Price: $ 61.00