The tremendous success of Twitter has made it a powerful marketing tool. By having a large number of followers on Twitter, you can create your own market for your products. But this requires that most of the tasks are automated otherwise it becomes too time consuming. Thanks to the success of Twitter a lot of tools and utilities exist to help you automate your Twitter activities.
If you are using Twitter for marketing purposes, you need to manage your followers efficiently. Most people use Twitter Karma for this. The main feature of Twitter Karma is following and un-following users in bulk. This saves you a lot of time, compared with if you would have to manually un-follow users one at a time. Twitter Karma seems to have some problems with Internet Explorer. Some of the features, that work fine with the other browsers, do not work with Internet Explorer.
You need to tweet frequently but this will take a lot of time, especially if you have more than one Twitter account. Tweet Later is one of the best ways to solve this problem. Tweet Later has a lot of functions and you can choose between the basic version, which is free, or the professional version, for which you pay a monthly fee. The free version is good enough for most people and it lets you manage multiple Twitter accounts. A useful feature of Tweet Later is the possibility of automatically follow the users that follow you. Once you activate this function, you will automatically start following your new followers but your old followers are not affected by this. Tweet Later also allows you to automatically un-follow users that un-follow you. This is both good and bad. Many prefer to use Twitter Karma to manage their followers rather than Tweet Later.
The best feature of Tweet Later is the ability to schedule your tweets. If you have more than one Twitter account, this feature is really great. Since no one wants to talk with computers, people want to communicate with people, do not overdo your automation of Twitter. If you set up automatic replies for everything, your followers will quickly realize that they are not communicating with a real person. And a lot of them will stop following you. Despite all tools, you need to allocate time to be online and tweet. Try to be online when most of your followers are online and participate in the discussions.
You can use Google Alerts to find fresh information to give to your followers. But Google Alerts can also be used to keep track of what people say about you, or rather your Twitter username, on their blogs. Just set up an alert for your username, with the commercial at-sign as the first character. The TweetBeep utility can be used to keep track of Twitter conversations about you or your products.
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