Twitter has been a URL since 2001. In February 2005, the white page got a logo. It was a simple blue logo that said “Twitter.” That was it until late 2006. That is when the Twitterface was finally unveiled.

Twitter has since become a worldwide phenomenon. Today it is the number one micro-blogging platform, with a user base in the millions.

The short blog posts you make using Twitter are called “tweets.” A tweeting campaign needs to be systematic, with multiple posts made daily. For the average business person, who tends to wear many hats, this can be very impractical. But there are ways to get this done that are more efficient.

One tool that can help you create tweets easier is BigTweet. BigTweet is a browser toolbar button that lets you instantly create a tweet about whatever web page you are on. Highlighting a passage and then clicking the BigTweet button creates a tweet from the highlighted text. If no words are selected, the tweet just contains the title of the web page and a short link.

Tweet Later is another exceptional tool for getting more done in less time. Tweet Later automates several very critical Twitter management functions. One extremely powerful function is the preprogramming and scheduling of “spinnable” tweets. By spinnable, I mean that the tweets can contain alternate words or passages that the software chooses from at random. Thus, one tweet becomes many. Tweet Later will also automatically follow back anyone who follows you, as well as sending all new followers a personalized message.

Search engine marketers can use tweets to generate search engine visibility, since tweets now appear in Google search results. Bloggers can use Twitter to promote their blogs and build their reader bases. We are just now learning what a powerful business tool Twitter is. But don’t let tweeting take too much time away from running your business. Use Tweet Later, BigTweet and other tools to maximize your Twitter campaign efficiency.

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Discover How This Free Twitter Tool Scheduler Tweets For You On Autopilot Mode Letting You Focus On Important Matters!

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Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. If you liked this article, you’ll love her free report on “How to Become a Twitter Marketing Expert” – download the report now from www.millermosaicllc.com/free-twitter-report

If you are using Twitter for marketing purposes, you need to manage your followers efficiently. Most people use Twitter Karma for this. The main feature of Twitter Karma is following and un-following users in bulk. This saves you a lot of time, compared with if you would have to manually un-follow users one at a time. Twitter Karma seems to have some problems with Internet Explorer. Some of the features, that work fine with the other browsers, do not work with Internet Explorer.

You need to tweet frequently but this will take a lot of time, especially if you have more than one Twitter account. Tweet Later is one of the best ways to solve this problem. Tweet Later has a lot of functions and you can choose between the basic version, which is free, or the professional version, for which you pay a monthly fee. The free version is good enough for most people and it lets you manage multiple Twitter accounts. A useful feature of Tweet Later is the possibility of automatically follow the users that follow you. Once you activate this function, you will automatically start following your new followers but your old followers are not affected by this. Tweet Later also allows you to automatically un-follow users that un-follow you. This is both good and bad. Many prefer to use Twitter Karma to manage their followers rather than Tweet Later.

The best feature of Tweet Later is the ability to schedule your tweets. If you have more than one Twitter account, this feature is really great. Since no one wants to talk with computers, people want to communicate with people, do not overdo your automation of Twitter. If you set up automatic replies for everything, your followers will quickly realize that they are not communicating with a real person. And a lot of them will stop following you. Despite all tools, you need to allocate time to be online and tweet. Try to be online when most of your followers are online and participate in the discussions.

You can use Google Alerts to find fresh information to give to your followers. But Google Alerts can also be used to keep track of what people say about you, or rather your Twitter username, on their blogs. Just set up an alert for your username, with the commercial at-sign as the first character. The TweetBeep utility can be used to keep track of Twitter conversations about you or your products.

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What Do I Mean?

Twitter is now one of the most popular, or possibly the most popular, social networking website on the internet. Millions of people ‘tweet’ each and every day. If all you want is to find out what strangers are doing on almost a minute by minute basis, that’s fine. But if you ask me, and I know you haven’t, that a waste of time.

What you really need to do is figure out ‘the why’ about your use of Twitter. For many people today the only reason to use Twitter is to promote their online or ‘brick and mortar’ business.

Having thousands if not hundreds of thousands of Followers can be a real head trip but for the most part that is all it is. There is no chance that a majority, or even a small percentage, of these people have any real interest in what you’re tweeting. Locating targeted followers is critical when working with Twitter. There are several applications that can help you attract just such a targeted Twitter market.

If you are marketing to a world wide audience Twitter is an excellent resource. However, just any audience can still be a waste of time. As mentioned, most businesses have a particular target market or audience. If that is the situation with your business than you need to target your Twitter audience in much the same way you would target a local, warm blooded audience.

If you have a ‘brick and mortar’ business and have a world wide audience, than the same rules about targeting may still apply. However, if your business, both online or ‘brick and mortar’ is local, than reaching a world wide audience is most likely a waste of time.

If your business is ‘local’ than attracting a ‘local’ market is what you need and want. Fortunately, there are many internet based applications that can assist you in finding local ‘Twitterers’ who may be attracted to your business. Geographic targeting is extremely important if you are going to maximize your Twitter experience if your business only deals within a specific geographic region.

In conclusion, Twitter is by far one of the most powerful tools we have to promote our businesses online. If you have a whole bunch of time and have a tremendous desire to know what food someone on the other side of the world is eating at that very moment, than…..well, just Twitter away.

Most people, however, are now looking to use Twitter to help promote their online or ‘brick and mortar’ business. Using generalized targeting along with geographic targeting can make a tremendous difference in your success or your time on Twitter being a ‘waste of time’.

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Think of Twitter as your personal spokesperson to your audience, but do not use it as an advertisement. A lot of people make the biggest mistake of strongly selling to their followers on Twitter, which makes their followers run away. Instead, a better way of selling yourself on Twitter is by developing a close connection with your audience.

But what.. what if you have no one following you? Won`t that create a problem?

Not necessarily. Now, I understand that people who have 100,000 followers are mostly well-known people or celebrities but the fact is, you actually have control over how many people follow you. If you want people to follow you, tweet at least 3 times a day about interesting stuff. Anything which will enlighten your users is sure to give you more followers.

There is also a short-cut to having more followers: Follow more people! Just search for target prospects in your industry and niche and start following them. Around 25-30% return the favor and follow you! And if you think manually following people on Twitter is a redundant task for you, outsourcing is always an option!

But the bottom line is, in order to increase your following, provide them with interesting tweets, your own news and article updates but do not send them advertisements. You should use Twitter as a tool to get the audience to trust you more and think of you as an expert in your niche. Once the trust is developed, your product will walk right out the door.

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Twitter.com gives users up to 140 key strokes to send their friends and followers a brief message. That says what? It answers the question, what am I doing right now?
Did you ever imagine that a social networking concept as basic and simplistic as this could become so popular?
Pretty well everyone we know knows about Facebook. The reason it is interesting is because we can see into the daily lives of our friends in a way never before seen. People post photos, websites, interesting news, and even their status at the moment. Who would have imagined that a site dedicated to nothing but status updates would become so universal?
As you know, Twitter is a very future minded website. It is becoming the rage with people young and old, and has captured the eye of online marketers around the world.
No matter how trivial or mundane the concept appears to be at first, it is very popular. A few years ago, very few people would have thought anyone would care if say for example – I am going for a grande chai latte at Starbucks with Joel. Nowadays, people are very interested in the minutia of one anotherss lives. Well add that to the explosive growth rate of memberships on these viral social networking sites, and it introduces a very powerful marketing tool.
You see Twitter allows you to post many updates a day. In fact as many as you can and want to in as short a time as you feel like. Most people want to avoid being seen as annoying with their posts but many people do add numerous status updates per day.
Furthermore, Twitter.com allows you to post your website address as a hyperlink into the update. The benefit here is twofold. First of all, those who are subscribing to your updates on Twitter.com will see your hyperlink and may click onto your website. Secondly, Twitter is gaining a great reputation in the Internet world, and you may find that Google regards links from highly active user profile pages as being from a positive neighborhood.
Just have a look at the profile page of Chris Knight. Chris Knight is an editor at EZineArticles.com. His page is http://www.twitter.com/ChrisKnight. Many thousands of people subscribe to his updates. He subscribes to thousands more. His profile page is ranked 5 by google which is quite an accomplishment.
The advantage of being linked to from a high ranking Twitter profile page is that your inbound links will be numerous over time, and Google will regard your site higher.
In summary, Twitter.com is a new and fairly rudimentary website at first glance. Yet under the surface it is clearly a very effective viral marketing tool. When you consider the considerable growth experienced by sites like YouTube.com and Bankrate.com due to the introduction of viral growth mechanisms such as inviting friends and following people, you can understand the importance of using new and burgeoning sites like Twitter.com.

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