Twitter has already been around for over 3 years. It was founded in March 2006 by Evan Williams, Jack Dorsey, and Biz Stone. Williams, who co-founded Odeo, left Google in October 2004. Along with other former Odeo employees, Williams and Stonate founded Obvious Corp. in 2006. Twitter was created as a separate company in April 2007 by Obvious Corp. Stone also co-founded Xanga, Blogger, Odeo and Obvious. In 2008, leadership of the company changed somewhat, as Dorsey shifted from CEO to chairman of the board, and Williams took over as CEO.

Twitter has been a URL since 2001. In February 2005, the white page got a logo. It was a simple blue logo that said “Twitter.” That was it until late 2006. That is when the Twitterface was finally unveiled.

Twitter has since become a worldwide phenomenon. Today it is the number one micro-blogging platform, with a user base in the millions.

The short blog posts you make using Twitter are called “tweets.” A tweeting campaign needs to be systematic, with multiple posts made daily. For the average business person, who tends to wear many hats, this can be very impractical. But there are ways to get this done that are more efficient.

One tool that can help you create tweets easier is BigTweet. BigTweet is a browser toolbar button that lets you instantly create a tweet about whatever web page you are on. Highlighting a passage and then clicking the BigTweet button creates a tweet from the highlighted text. If no words are selected, the tweet just contains the title of the web page and a short link.

Tweet Later is another exceptional tool for getting more done in less time. Tweet Later automates several very critical Twitter management functions. One extremely powerful function is the preprogramming and scheduling of “spinnable” tweets. By spinnable, I mean that the tweets can contain alternate words or passages that the software chooses from at random. Thus, one tweet becomes many. Tweet Later will also automatically follow back anyone who follows you, as well as sending all new followers a personalized message.

Search engine marketers can use tweets to generate search engine visibility, since tweets now appear in Google search results. Bloggers can use Twitter to promote their blogs and build their reader bases. We are just now learning what a powerful business tool Twitter is. But don’t let tweeting take too much time away from running your business. Use Tweet Later, BigTweet and other tools to maximize your Twitter campaign efficiency.

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Discover How This Free Twitter Tool Scheduler Tweets For You On Autopilot Mode Letting You Focus On Important Matters!

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Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. If you liked this article, you’ll love her free report on “How to Become a Twitter Marketing Expert” – download the report now from www.millermosaicllc.com/free-twitter-report

The tremendous success of Twitter has made it a powerful marketing tool. By having a large number of followers on Twitter, you can create your own market for your products. But this requires that most of the tasks are automated otherwise it becomes too time consuming. Thanks to the success of Twitter a lot of tools and utilities exist to help you automate your Twitter activities.

If you are using Twitter for marketing purposes, you need to manage your followers efficiently. Most people use Twitter Karma for this. The main feature of Twitter Karma is following and un-following users in bulk. This saves you a lot of time, compared with if you would have to manually un-follow users one at a time. Twitter Karma seems to have some problems with Internet Explorer. Some of the features, that work fine with the other browsers, do not work with Internet Explorer.

You need to tweet frequently but this will take a lot of time, especially if you have more than one Twitter account. Tweet Later is one of the best ways to solve this problem. Tweet Later has a lot of functions and you can choose between the basic version, which is free, or the professional version, for which you pay a monthly fee. The free version is good enough for most people and it lets you manage multiple Twitter accounts. A useful feature of Tweet Later is the possibility of automatically follow the users that follow you. Once you activate this function, you will automatically start following your new followers but your old followers are not affected by this. Tweet Later also allows you to automatically un-follow users that un-follow you. This is both good and bad. Many prefer to use Twitter Karma to manage their followers rather than Tweet Later.

The best feature of Tweet Later is the ability to schedule your tweets. If you have more than one Twitter account, this feature is really great. Since no one wants to talk with computers, people want to communicate with people, do not overdo your automation of Twitter. If you set up automatic replies for everything, your followers will quickly realize that they are not communicating with a real person. And a lot of them will stop following you. Despite all tools, you need to allocate time to be online and tweet. Try to be online when most of your followers are online and participate in the discussions.

You can use Google Alerts to find fresh information to give to your followers. But Google Alerts can also be used to keep track of what people say about you, or rather your Twitter username, on their blogs. Just set up an alert for your username, with the commercial at-sign as the first character. The TweetBeep utility can be used to keep track of Twitter conversations about you or your products.

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