• ISBN13: 9781601382658
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimisation (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use. Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than 2 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world’s digital economy.

Rating: (out of 15 reviews)

List Price: $ 24.95

Price: $ 12.47

Related “internet Marketing” Products

• ISBN13: 9780470420904
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.

Readers’ Benefits from The Findability Formula:
* A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix.
* The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer.
* Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies.
* A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine “findability”.
* Maximizes the reader’s investment. The reader won’t waste money by needlessly paying for “clicks” from customers who have no intention of buying. The investment in this book will be repaid thousands of times over.
* Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies

Rating: (out of 21 reviews)

List Price: $ 22.95

Price: $ 12.50

Related “internet Marketing” Products

• ISBN13: 9780470411599
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur’s Internet marketing problem. This do-it-yourself book provides the know-how that’s needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

Rating: (out of 52 reviews)

List Price: $ 22.95

Price: $ 11.95

Product This book
cuts to the chase, and he is very direct in their purpose and how to improve your business: ** Small Business Marketing is all about generating more clients on claims that the type of client you want more. ** All other “Raise your profile as” there is so much hot air. Or fall into the category of “nice to have, but far too expensive for my small business.” This famous quote by John Wanamaker, summarizes the dilemma of advertising and marketing of big business: “Half of the money I spend on advertising is wasted, the problem is, I do not know which half. ” Well, you quickly discover that in the small advertising company, it is the waste in general 80%, and we know where much is lost. Marketing guru Toby Marshall and his team of Internet specialists to understand how to reveal more customers and realize that it is in his last book. These small business advertising strategies with measurable results. With the Internet reveals strategies, your marketing will produce results significantly improved. Our consultants are experts in Internet marketing to increase your online visibility and get more leads, customers and sales. But Internet marketing online is just one of the strategies discussed in detail in this bible of marketing for small businesses – with over 325 pages, it is your complete guide. It also examines strategies for offline customers and increase sales. Finally, SB-step, clear and simple marketing really works!

Small Business Internet Marketing: Ideas & Solutions for Advertising Small Businesses Online: The Sales Lead Generation Bible

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